Target Directories Corp

RetirementHomes.com Looks Forward to Re-Launching its Website

Toronto, Ontario, February 3, 2009 – RetirementHomes.com plans to re-launch its website in April, 2009 to meet the growing demand of boomers, seniors and industry professionals. Many new features will produce an expanded and enhanced site.

RetirementHomes.com, the Internet's leading senior housing directory, is mounting a vigorous in-house campaign to redefine its digital mission. The result will be the most advanced senior focused residential search tool on the web. RetirementHomes.com is putting out maximum effort after reviewing market research showing that senior citizens aged 65 and older are the fastest growing group online. The Pew Internet & American Life Project *Generations Online in 2009* reveals that American Senior Internet Users have become heavy Internet users. A few important findings demonstrate 91% of seniors in the 64 to 72 age group using E-mail, 85% of this age group utilizing search engines, 73% exploring products and health information and arranging travel plans. Seniors control the most discretionary income of any group making them an extremely appealing target for marketers.

The new website will incorporate state-of-the-art features, created with a "Web 2.0" look and feel, and hosted by an enhanced server which will provide users a faster site. More focus on Search Engine Optimization (SEO) will promote site traffic and additional content will result in more reasons to revisit the site. Significant improvements will be made to the staffing area to facilitate job postings by senior housing personnel. Job seekers in the retirement industry will be able to search more efficiently for employment openings. The re-launch is being achieved under the direction of President Mr. Evan Heltay and Chief Technology Officer Mr. Hagai Maidenberg co-directors of the technological staff at RetirementHomes.com. User interface specialist Mr. Tim Ash, President of SiteTuners.com, was hired to improve the site to the highest industry standards.

"We are proud to be the leading online resource for the senior living industry but amidst this highly competitive marketplace we cannot be complacent. We need to be continually pushing the envelope and constantly improving the appearance, content, and usability of RetirementHomes.com. This is in the best interest of both our senior living providers and the millions of families who access the site annually," said Mr. Heltay. "The visual impact of the new design will be instant and the operational effects will become apparent when our senior living providers and vendors find that the traffic they are receiving is growing and more targeted. The enhancements will be of benefit to every user of our site."

Improved field and text categories will enable seniors to increase font size, and reduce scrolling difficulties, offering the capacity to widen pages on the newly designed senior living site. Community listings will be more compact with less scrolling. Users will have access to new contact forms to directly connect to retirement communities with a Google map for finding locations. Senior housing searchers will gather more community details employing these tools with a more advanced design. Consumers seeking global retirement living solutions will find the new site to be more navigable and interactive, more informative and user-friendly. The need for a higher-capacity directory is due to RetirementHomes.com's exceptional growth in online traffic and Internet rank over the last five years.

"On a near daily basis we continue to make improvements to RetirementHomes.com both in terms of design and functionality" said Mr. Heltay, "and I am confident that RetirementHomes.com will continue to excel with this re-launch."