Target Directories Corp

RetirementHomes.com Re-Launches Expanded & Enhanced Website

Growing demand of boomers, seniors and industry professionals initiates re-launch of website by RetirementHomes.com.

Toronto, Ontario, April 13, 2009 – RetirementHomes.com, the Internet’s leading senior housing directory, has redefined its digital mission through the creation of the most advanced senior focused residential search tool on the web. RetirementHomes.com made this development because market research reveals that senior citizens aged 65 and older are the fastest growing group online. The Pew Internet & American Life Project *Generations Online in 2009* shows that US Senior Internet Users are flooding the Internet. A few telling examples find 91% of seniors in the 64 to 72 age group using E-mail, 85% of this age group using search engines, 73% researching products and health information and making travel arrangements. Seniors possess the most discretionary income of any group making them an extremely attractive target for marketers.

The renewed site possesses innovative features, redesigned with a “Web 2.0” look and feel, and is hosted by an enhanced server which offers users a faster site. Greater emphasis on Search Engine Optimization (SEO) will increase site traffic and additional content will result in more reasons to revisit the site. The staffing area has undergone significant improvements and will facilitate job postings by senior housing personnel while job seekers will be able to search more efficiently for employment openings. The re-launch was accomplished through the digital expertise of the technological staff at RetirementHomes.com, under the direction of President Mr. Evan Heltay and Chief Technology Officer Mr. Hagai Maidenberg. User interface specialist Mr. Tim Ash, President of SiteTuners.com, was hired to improve the site to the highest industry standards.

“We are proud to be the leading online resource for the senior living industry but amidst this highly competitive marketplace we cannot be complacent. We need to be continually pushing the envelope and constantly improving the appearance, content, and usability of RetirementHomes.com. This is in the best interest of both our senior living providers and the millions of families who access the site annually,” said Mr. Heltay. “The visual impact of the new design is instant and the operational effects will become apparent when our senior living providers and vendors find that the traffic they are receiving is growing and more targeted. The enhancements are of benefit to every user of our site.”

The newly designed senior living site will provide improved field and text categories, enable seniors to increase font size, and reduce scrolling difficulties by offering the capacity to widen pages. Community listings will be more compact with less scrolling. New contact forms are available for users to directly connect to retirement communities with a Google map to find locations. These tools will enable senior housing searchers to gather more community details with a more advanced design. The new site will be more navigable and interactive, more informative and user-friendly for consumers seeking global retirement living solutions. Over five years, RetirementHomes.com has experienced exceptional growth in online traffic and Internet rank, leading to the need for a higher-capacity directory.

"On a near daily basis we continue to make improvements to RetirementHomes.com both in terms of design and functionality" said Mr. Heltay, "and I am confident that RetirementHomes.com will continue to excel with this re-launch."